Dove® Proves That Beauty Is A State Of Mind

In this day in age, we can all get lost in hiding behind our true beauty. Some might not feel confident enough which is not to say that we rely on makeup and skincare to bring forth our true beauty. 

The Inner-Beauty Social Experiment

In an effort to make women realize their true beauty, Dove conducted a social experiment led by psychologist Dr. Kearney-Cooke. The experiment was conducted as a placebo effect, leading one to believe that it's all in our mind. 

The experiment utilized a  “beauty patch” as a treatment devised to “enhance the way women perceive their own beauty.”  The social experiment revealed that an alarming 80% of women feel hesitant to share the way they look. The study highlights how the right state of mind can unlock the powerful feeling of beauty that lives inside majority of women. 

The beauty patch would essentially change their personal lives in ways that they had not imagined. The women participants wore the patch for two weeks and would record their daily lives.
The Beauty Patch
At the end of the experiment, it was revealed that the “beauty patch” contained nothing, no ingredient, no formula. The patch gave these women the power of believing in their own true beauty. It was remarkable how these women were affected by the patch, some would’ve purchased the patch in the long run.

"When a woman feels beautiful, she radiates happiness and confidence, which inspires her life in a significant way,” said Dr. Kearney-Cooke.  “These women, like so many others, struggle to recognize their own beauty and it severely affects their daily lives.  This first of its kind experiment designed to illustrate that beauty is a state of mind and that the power to feel beautiful comes from within.”

Dove: Patches, the Film launch in Pakistan

Throughout the Dove: Patches film, it becomes clear how low self-esteem affects many elements of the women’s lives.  As the women become more confident about the way they look, feel personal relationships flourish and they develop a more optimistic outlook on their daily life. 

Dove hopes that all of the women’s inspirational stories featured in the Dove: Patches film will serve as powerful examples and encourage all women to develop a stronger relationship with their own beauty.

The Dove Patches documentary was revealed in Pakistan at a launch held at Verde Bistro Cafe to showcase the Social Experiment.  Fellow bloggers and socialites attended the event among successful women who encapsulate the terms ‘beauty’ and ‘strength’.
Dove at Verde Bistro Cafe
Dove invites all women to create a world where beauty is a source of confidence, not anxiety.  When women look and feel their best, they feel happier, and Dove believes it is important for women to see the beauty in themselves so that they can inspire the next generation.  The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 12 million to date. 
Dove at Verde Bistro Cafe
Maliha, Rabiyah and Marium at Verde Bistro Cafe
The Digital PR event was managed by Creative Chaos and the on ground activation by Bulls Eye 360.

Watch the Dove: Patches film at and join the conversation at #BeautyIs.

[REVIEW] Loreal Miss Manga Mascara

If you love Mega Volume, the latest launch by L’oreal Miss Manga Mascara is said to create full volume for more wide open eyes. Influenced by Japanese culture, Manga is hugely popular with many girls' eye makeup. Who doesn’t want gigantic ‘mange eyes’? Did it amp up my lashes? Let’s find out!
Loreal Miss Manga Mascara
What L'oreal Say:
Mega Volume Miss Manga Mascara creates mega volume on top and bottom so eyes look more open.

Our exclusive formula, made up of enlarging collagen spheres works perfectly in conjunction with the 360° flexible cone shaped brush to amplify upper lashes and reveal lower lashes.

The exclusive formula also contains a trilogy of polymers for absolute hold and staying power.
Loreal Miss Manga Mascara

With an adorable metallic pink and black tube, the mascara comes with a flexible wand applicator to bend and reach every lash. The mascara brush is a bit thin in size and has a tapered tip. The bristles are quite spaced out and uneven for more volume.  
Loreal Miss Manga Mascara Brush
Loreal Miss Manga Mascara Swatch
Let's Talk About it:
Let me start off by saying, if you wear glasses this mascara is one to try out! I'm not huge on mascara but if one can volumize, keep my curl all day and still look visible behind my specs, its a winner for me. The wand allows the product to coat each lash to create intense volume.The lengthening isn't as intense but it works really well for the lower lashes. The tapered bristle does have excess product that needs to be wiped off before applying. 

The formula is pretty good and I can get away with applying just one coat, the second coat can look a little spidery. It doesn't clump even with more than one coat but I have noticed it flakes throughout the day with bits of mascara on my undereye. The flaking is minor but it can be annoying to check up on your makeup and see some flecks around your cheek and undereye. The formula is not waterproof and its easy to remove with water, that being said it can easily smudge with any water contact so I recommend being careful with watery eyes. 

-Lengthens lower lashes
-Holds curl all day
-Intense Volume
-Doesn't clump

-Minor flaking
-Tapered tip has excess product

Rating: 4.5/5
Price: 1,500RS

For more information on L'oreal Pakistan, stop by their Facebook page. 

Luscious Cosmetics Ather Shahzad Master Makeup Palette

One of my favorite beauty brands Luscious Cosmetics recently launched an exclusive collection featuring renowned celebrity makeup Ather Shahzad. Today I'll be reviewing the Master Makeup Palette consisting of 48 matte and shimmery eye shadows, 4 blushers and 2 highlighters.
Luscious Cosmetics Master Makeup Palette

Can we just take a second to admire how adorably chic this gold & black wrapping is! 

Celebrity makeup artist Shahzad Raza is renowned for creating some of the most iconic looks in fashion and beauty, as well as for his signature bridal makeup. He now shares his professional secrets with you. This palette includes 48 eyeshadow in shimmer and matte textures, 4 easy to blend blushes, and 2 highlighters. Everything you need to be your own makeup artist! 
Luscious Cosmetics Master Makeup Palette
Luscious Cosmetics Master Makeup Palette - Back


Luscious Cosmetics Master Makeup Palette - Eye Shadows
Luscious Cosmetics Master Makeup Palette - Eye Shadows
Luscious Cosmetics Master Makeup Palette - Eye Shadows Swatches Row 1 & 2
Luscious Cosmetics Master Makeup Palette - Eye Shadows Swatches Row 3 & 4
Luscious Cosmetics Master Makeup Palette - Eye Shadows Swatches Row 5 & 6
Luscious Cosmetics Master Makeup Palette - Eye Shadows Swatches Row 7 & 8

Blushes & Highlighters

Luscious Cosmetics Master Makeup Palette - Blushes
Luscious Cosmetics Master Makeup Palette - Blushes
Luscious Cosmetics Master Makeup Palette - Blush Swatches Row 1
Luscious Cosmetics Master Makeup Palette - Blush Swatches Row 2
Let's Talk About it:
Packaged in a very sleek palette, the first thing I noticed about this palette is how portable it is. You get a pretty good variety of shadows and blushes to create any sort of look you want. With a lightweight cardboard packaging and a magnetic closure, its not at all bulky or heavy. The mirror however is a bit off, it has a wider reflection when used horizontally or vertically. It has strained my eyes so I prefer to not use it at all. 

Getting to the eyeshadows- with 48 matte and shimmery shades about 5-6 matte shadows I couldn't get any pigmentation off of. They weren't showing up at all on my brush or finger to swatch. With that said, I have to say there are a few stellar shades that I am in love with- one being a matte cobalt blue from the last row. Its very smooth to apply and looks amazing on the lower lashline. The shimmery shades all have smooth textures, they are creamy to work with and apply easily on the lid. Beware of fallout from this palette, it can get messy with some shadows. 

The same goes for the blushes and highlighters, not all of them are consistent in textures. Highlighter 01 is a very pretty bronze with shimmer, I like using this as a bronzer to warm up my complexion. It doesn't look overly shimmery on the cheeks but gives a warm glow, it applies smoothly and evenly. Highlight 02 and Blush 01 are both pinks with a golden sheen. They look very similar and don't show up very prominently on my cheeks. This might work for someone with pale or fair skintone. Blush 02 is a matte cool tone pink. This has a smooth texture and applies easily on the cheeks. Blush 03 is a bright orange with a slight pink tone. This one brightens up my complexion and applies evenly. The darkest color Blush 04 was the most disappointing. It has a very stiff and dry texture. While it does show up on my cheeks, its not the most flattering color since it has a very deep brown tone. Overall, the blushes that show up well lasts about 6-7 hours without any fading. 

Rating: 3/5
Price: 3,750RS

For more information on Luscious Cosmetics and they latest launch with Ather Shahzad, stop by their Facebook page. 

Primark Handbag from

I think we can all admit how convenient online shopping has become. One store that has a pretty good selection of handbags and clutches is I recently picked out a Primark handbag, here are my thoughts!
Primark Handbag from
Primark Handbag from
Primark Handbag from Primark Bag
My Shopping Experience: know their way around customer satisfaction. I placed my order on Feb 13th, immediately I received a call to confirm my order. The next day I received it! It was really quick and convenient to not wait around for my order to arrive. They do offer an exchange within 2 days if you aren't fully happy with it, their staff is helpful and respond immediately with it comes to placing an order and any questions you might have. 

Handbag Review: 

The handbag I picked out is branded from Primark, I had asked them if these are original and they stated that it is. When it comes to the actual bag, I would have to say that the images from the website are quite a bit off. My expectation was a huge let down. I was expecting a sleek and classy handbag, what I received was something far from it. 

The size is pretty big and can fit quite a bit of stuff, its sized at around 32 inches length. I would call this a 'weekend' type since its the ideal size to take with you for an overnight stay. The zippers are very sturdy and is made quite well. The lining of the bag is also made from a good material and its stitched quite sturdy. 

I faced a few disappointments with this bag itself. First, it doesn't come with a strap. The bag does have a hook on each side for a strap, I assumed it would come with one. The bag is made out of Polyurethane material. The texture is rough and the color has a faded, aged look. While I don't mind the overall look, it has a very bulky feel. Not the least bit chic or sleek when carrying it around. 

One aspect that really bothers me that overrides every other fault is the strong plastic scent.  Its utterly annoying especially when its placed near me. Now I'm not that sensitive to smells but this really annoys me. I've never owned a bag which has quite a strong scent so it does give a replica feel.

At the time that I ordered this handbag, it was priced at 3,000rs on Feb 13. The latest price has been increased to 4,000rs which is disappointing considering the look and feel of the bag isn't the best.

If you are considering purchasing anything from (I'd recommend the cute clutches) you can receive 10% off your order using the code beauteous

You can visit Platinum on Facebook or on their web store for ordering. 

[REVIEW] Artdeco Skin Perfecting BB Cream

I love how the BB cream craze is still going strong. I would pick a BB cream over foundation for daily wear any time! Its quick and easy to wear with such a natural finish. With so many brands coming up with different variations, ArtDeco has come out with a Skin Perfecting BB cream. Lets see how this one worked out for me.

Artdeco Skin Perfecting BB Cream
Moisturizing beauty balm for a perfect complexion
The Skin Perfecting BB Cream SPF 15 combines 8 characteristics in only one product. It provides moisture, sun protection and color, in particular Hyaluronic acid, squalene and brown algae provide the skin with an explosion of freshness. Thanks to the very light, creamy, water-based texture that makes it easy to blend effortlessly into the skin. 

The Skin Perfecting BB Cream SPF 15 contains minerals such as smithsonite and zinc which nourishe the skin. Vitamin A and vitamin E protect the skin from free radicals. Free of fragrances, parabens and talc. Suitable for all skin types, even sensitive. Skin tolerance dermatologically confirmed.
Artdeco Skin Perfecting BB Cream
Artdeco Skin Perfecting BB Cream
Artdeco Skin Perfecting BB Cream Swatch
Artdeco Skin Perfecting BB Cream Skin Swatch
Let's Talk About it:
The BB cream comes in a squeeze tube bottle which is ideal for such a liquidy consistency it has, you can dispense the right amount of product without any wasteThe shade that matched me is 03 Sand. Shade 06 Pale Peach is ideal for Tan complexions with a peach tone. 

The texture feels very creamy on the skin and applies easily without the need of blending it too much, the claim of it being water base prevents any dryness from occuring. On application, I dotted various parts of my face that needed coverage and blended it out with a flat top foundation brush. On some areas I did feel the need to go over it with another layer. It has a sheer coverage and isn't buildable even with 3 layers, imperfections do show through so a concealer is a must if you have any dark spots or scars on your face. I don't mind the sheer coverage since its ideal for daily use, the finish gives a very natural glow to the skin while slightly blurring any imperfections. 

I wore this during the winter season since BB creams generally have a very hydrating texture. Since my skin was extremely dry around my cheeks and mouth area, it hydrated the dry patches enough without giving a tacky/sticky feeling. I've been wearing this on its own and a bit of concealer on my dark circles and it wears nicely throughout the drier months. With the summer season, I'm not sure how well this will hold up on my oil prone skin. My nose does get shiny mid day so a pressed powder was a must with this. 

The downside to this BB cream is the high price for a small bottle. I know I'll finish this bottle within a few months with daily use since I do feel the need to apply a few layers.

- Easily blendable

- Light coverage
- Sets into the skin
- Hydrates dry patches

- Pricey for small bottle
- Not buildable

Rating: 4/5
Price: 1,990RS

[REVIEW] Hard Candy Glamoflauge Concealer in Tan

There's no doubt how much this concealer has been talked and raved about! I finally got my hands on the Hard Candy Glamoflauge concealer. Was it worth the hype?
Hard Candy Glamoflauge Concealer in Tan
Hard Candy Glamoflauge Concealer in Tan

Hard Candy Glamoflauge Concealer in Tan Pencil 
Hard Candy Glamoflauge Concealer in Tan
Hard Candy Glamoflauge Concealer in Tan Swatch
Swatch Application:
I applied the concealer in a very thin layer starting from the inner corner of my eye and blending it out. I applied a second thin layer to build up pigmentation. I used the concealer pencil on my waterline.
Hard Candy Glamoflauge Concealer in Tan Eye Swatch
Let's Talk About It: 
I've never been a fan of liquid concealers. Since my undereyes are very dark, a liquid product fails to conceal. I bought the Rimmel Match Perfection concealer months ago after it was so hyped about and I didn't like it for concealing. I needed to apply 2-3 layers to cover my dark circles and after about 3 months I ran out of the product. Also I hated the brush, it ate up most of the product. I wanted to compare the Hard Candy concealer to the Rimmel one since many have already tried the later because its readily available in the market. 

The Hard Candy comes with 0.71oz of product while Rimmel comes with 0.23 fl oz. The packaging comes in an easy squeeze tube that dispenses the exact amount of product that you need. 

I picked the shade Tan since I tend to go for darker concealers for the coverage..anything lighter will just leave a grey cast. Tan is more on the beige/olive tone, it looks darker in the tube then as swatched while 060 Natural Beige is more of a deep orange.

The Hard Candy concealer beats Rimmel for pigmentation by a mile! You need the smallest pin size dot to cover your entire under eye. Since Tan is more olive toned, it covers the dark circles amazingly. I tend to apply this in thin layers and build up pigmentation to prevent it from creasing. If you apply too much product it will settle into any fine lines. I've tried this on top of a red blemish on my nose and it covered it really well and lasted all day with a setting powder. 

The concealer is very thick and greasy, the tiniest amount goes a long way. The product is filled with oil, even the scent of the concealer has a weiroil smell. While the oil makes it effortless to blend out, it doesn't set into the skin like the Rimmel one does. Instead it just sits on top of the skin and slips all over the place. In order to set it, I use a powder puff and press my face powder directly onto the concealer. I noticed that it will crease if I set it using a brush. The puff tends to absorb a bit of the oil. 

Overall I like the Hard Candy concealer, I don't think everyone will like this one since its tricky to work with at first. I wouldn't recommend it to those with a lot of fine lines since the greasy texture settles into them. 

-Full coverage
-Blends easily
-Ton of product

-Limited shades
-Tends to be Greasy
-Creases if not set properly
-Weird oil scent

Rating: 4/5


Makeup Favorites of 2013!

I rarely ever post about my monthly favorites since I feel like I would be repeating the same products over and over again, with that said I wanted to share my staple beauty favorites that I absolutely loved in 2013! Most of these have popped up in some of my favorites last year as well. 
2013 Favorites
When I look over 2013 and my makeup stash, I feel I used a lot more lip products and I kept going back to the same lip color over and over again. For 2014 I really want it to be the year of experimenting with eye makeup, let's see how that works out!
Cheek Favorites

Cheeks (I don’t think I’ll ever get over peach blushes)

Color Studio Pro Blush in Natural Glow [review] - I would say this is the blush that I really fell in love with since the start of the year. It’s the perfect natural looking blush to wear without giving you an excessively bright cheek. It’s wearable for daytime and evening.

Catrice Blush Duo in Peach Sorbet - Loved this blush for daily wear. It looks very bright and livens up my complexion and goes well with nude and light pink lipstick. I really like the duo shades since I use the lighter as a highlight shade.

Wet n Wild Color Icon Blush in Mellow Wine - Where have you been all my life!?! The newest dusty peach blush in my stash that wears all day without fail. It looks so beautiful on the skin, easy to blend out. It’s just effortless!

Eye Favorites

Eye Makeup

Wet n Wild Color Icon Eyeshadows in Comfort Zone  [review]  I definitely used more of the brown side of this palette, my favorites are the Eyelid and Crease shades. It just looks lovely with any makeup look.

Catrice Maximum Resist Volume Mascara – I never got around to reviewing this one since I’ve run out of it. This gave my lashes such volume and curl all day without flaking. It wasn’t the most perfect mascara since it made my lashes stick together sometimes but it was a good one to use this year.

Essence Gel Liner in Midnight in Paris [review] This was my repurchase this year and I will keep going back to it. It’s easy to apply and doesn’t smudge on my waterline, love it!

Maybelline Color Tattoo in Bold Gold [review]  Paired with any bronze makeup look, I used this as a base and it really makes metallic eyeshadows pop. Wears all day without fail. 

Face Favorites


Catrice Infinite Matte Foundation in 030 Apricot Beige – A very lightweight foundation that wore really well in the evening for a light coverage. I’m not huge on full coverage foundations but this one I really liked for the natural finish.

Garneir Oily/combo BB cream in Light – I loved this BB cream formula, it’s the most matte BB cream I’ve tried and I really like how it brightens up my complexion during the daytime. 

Pressed Powder

Rimmel Stay Matte Pressed Powder in 050 Silky Beige – I hopped on board the Stay Matte train since this is so raved about, I love how it feels on the skin with application. I got this in a slightly darker shade to wear on top of the Garneir BB cream, the perfect pair for me.

Luscious Flawless Finish Powder Foundation in 0.5 Warm Ivory [review]  Every time I needed a completely mattifying finish, this powder was there for me. I wore this on my t-zone throughout the Summer months and it outlasted every other powder I have to keep my t-zone shine free.


ELF Studio bronzer in Golden [review]  Another recent purchase that I felt was missing in my makeup stash all along, love this for an everyday highlight but can also be intensified for nighttime.


Hard Candy Glamoflauge in Tan – I’ve tried sooo many concealers this year, I can think of at least 4 off the top of my head and none of them I truly fell in love with then with this baby. It’s the perfect shade with the best coverage and wears nicely all day.

Lip Favorites

Lip Balm

MUA Love Hearts in Hot Lips - I really like the texture of this compared to any other lip balm. It has a sweet vanilla scent and really keeps my lips hydrated.

Maybelline Baby Lips in Pink Punch - I love the scent of this one! I got this in my secret blogger swap from the lovely Sara Hassan. I love wearing this on top of any lipstick to hydrate my lips. 


Revlon Lip Butter in Raspberry Pie [review] - My go to bold berry lips!

Revlon Just Bitten Kissable Balmstain in Honey [review] - My everyday too lazy to wear makeup lipcolor

Color Studio Pro Color Rush Lipstick in Acapulco [review] - An easy to wear browny nude lipcolor

Wet n Wild Megalast in In the Flesh [review] - My everyday pink, loved this one a lot. 

Rimmel London Kate Moss in Shade 05 [review] - The best bright pink lipstick that perked up my makeup

Luscious Signature Lipstick in Coral Pink [review] - My favorite long wearing everyday peachy nude lipstick. I think this will be the very first lipstick that I will use up all the way. 

Luscious Super Moisturizing Lipstick in Dusty Pink [review] - This is one of those lipsticks I never wear at the start of my day but mid-day to hydrate them a bit

Lip Gloss

Luscious Plumping Lip gloss in Berry Smoothie - The only lipgloss I really wear on its own, it feels smooth and hides any dryness on the lips

I hope you all had a lovely 2013, looking back I'm really excited and looking forward to 2014. I hope you all gave a fun and blessed new year :)

[REVIEW] ELF Studio Bronzer in Golden

I'm not a huge fan of using highlighter on my checks since the shimmer has a way of accentuating pores. So I wanted to get a highlighter that would brighten up my complexion without it being overly glittery. Thus I came across the Elf Studio Golden Bronzer.
What ELF say:
Create a healthy looking glow all year round! The sheer soft powders provide the perfect hue of colour. 

Blend all 4 colours together to achieve a blend of perfection or choose your favorite colour or colours to mix, match and blend. 

Golden Bronzer- An illuminating shimmer that is subtle and radiant. Ideal for summer or year-round.


Let's Talk About it:
The ELF Studio Bronzer come in 3 shades total. Out of the 3 I picked out Golden since I was looking for a warm shimmery highlight. 

Let's talk about the packaging. The powder comes in a really huge compact, its split up into 4 shade variations from light beige to a darker bronze. You can dip your brush into each shade since its large enough to work as individual shades. I love the huge mirror it comes with, it's perfect for travelling.

This is definitely not a bronzer for medium to dark complexions, its very pale to work with. For me I wanted to get this as a natural highlight. It has a gorgeous luminescent sheen to the skin. Its not over powering which I really like about this powder and its exactly what I was looking for. Its not chalky as some highlighters tend to be. 

The powder has a stiff creamy texture. I didn't experience any huge powder fallout or fluff from the pan but you do have to press your brush into the powder to get the product out. 

Application wise it applies beautifully onto the skin. Since it has a stiff texture the powder didn't spread all over my cheeks and face.  Wherever you place it it will stay put. You can choose to use a fluffy brush to add a glow all over your skin or use a smaller/stiff brush for target highlighting on the cheekbones. I tend to avoid using this anywhere near my nose since it will accentuate any pores. I prefer to apply it on the uppermost part of my cheekbones. 

The darkest shade can be used as a bronzer to add some warmth to your cheeks. If your in a pinch- this also works lovely as an eyeshadow! It lasts all day with some minor fading.

-No powder fall out in pan
-Long wearing
-Subtle sheen
-Doesn't transfer
-Tons of product
-Huge mirror

-Can Accentuate pores

Rating: 4.5/5
Price: $3.99